The stunning video that follows is the presentation of a car projection mapping – the newest technology conquering the advertising world. The mastermind behind the masterpiece is Ivan Nefedkin from Raduga Design. This presentation was held in Moscow earlier December for the needs of Marlboro cars.
If you were wondering what actually projection mapping is – it is defined as any method of mapping three-dimensional points to a two-dimensional plane. So, using this technique artists like Ivan Nefedkin can make objects move, crumble, change structure, and whatever they imagine, simply by matching a video to the object. The video or an image is projected directly on an object (wall, building façade, etc.), without using any additional screens and designs.